A business card is so much more than a piece of paper with your name on it. It serves as a key tool to sell yourself and your business. When you hand a potential customer your card, it’s an your opportunity to make a great first impression and send subtle messages about how your business will help them succeed. Hand over something poorly designed, and risk looking unprofessional and incompetent.
In this blog, we will discuss 5 key points for creating impactful business cards, which are used by studios related to Business Card Design in Melbourne.
Clarity of Information
A perfect business card should, simply put, get straight to business. Include only key text, delivering clear and concise information about you and your company. The details should be organised in the following order.
Name: Your full name should be written clearly and legibly.
Job Title: Your job title should sit just below your name and for best hierarchy, the font should be either smaller, or of a lighter weight.
Phone Number: Ensure your phone number is formatted with the appropriate spacing for your country. For example, in Australia, the standard format is XXXX XXX XXX. Proper grouping makes numbers easier to read and digest.
The Email Address: due to the lack of spacing between words, email addresses can be long and hard to read. Ensure that the text is well spaced and of an optimal size (more on that a little later).
Website or Social Media Handles: Due to the importance of having an online presence, include your website and even social media handles on your card.
While designing the above information on a business card, you have to make sure that the content is clear and will be easily read.
Logo and Brand Identity
It is important to remember that a business card is an extension of your brand’s identity. This means that your cards must have a consistent look with your brand’s identity. To ensure this, there are three main aspects.
Logo: Your logo should be front and centre on your card. Always use high-quality logo files designed for printing, such as an EPS, to ensure the result is crisp and professional.
The Brand Colour: Colour is a strong extension of your brand. Some colours simply don’t work as well in print (for example, bright oranges and greens). Ensure you hire an expert designer, who is capable of doing justice to your brand’s colour palette.
The Design Elements: The best studios related to Business Card Design in Melbourne, always focus deeply on capturing the brand’s look and feel. Companies often have supporting design elements, such as branded lines, patterns and shapes. These should be included on your cards to help identify your company.
Legible Fonts
While designing business cards, always select a font that is readable, clear and matches with your brand guidelines. There are many cases of cards that are beautiful, but hard to read. Follow the three points below and you will achieve highly legible designs.
Font Selection: As business cards are one of the most compact applications of your brand, fonts will need to appear in smaller sizes. Select fonts that have been designed to work both in print and at smaller sizes (for example, Meta).
Font Sizing: Ensure text is between 8pt and 12pt. While smaller may look fine on screen, in print these sizes tend to become hazy and unclear. Printed text over 12 is no longer considered body copy and will be too claustrophobic on your cards.
Hierarchy: The best experts of Business Card Design in Melbourne, achieve a hierarchy that allows for effortless reading. Your eye should be gently led from the most vital piece of information onwards.
Composition and Layout
When designing your business card, the layout plays a significant role in how the information is presented. A well-organised layout helps avoid clutter and makes the card more visually appealing. Keep the following in mind:
Balance: White space is one of the most important yet overlooked design elements. Make sure there is enough white space around your text and logo. This will help the card look balanced and allow the viewer’s eye to focus in on the content.
Alignment: As a business card is presenting small amounts of information, various text alignments (left, right, centred) will work well. For the most familiar solution, opt for left aligned text. To achieve something that stands-out, go for centred or right aligned text.
Orientation: Most business cards are usually horizontal in orientation; however, you can go vertical if you want to stand out from the rest. Some printers offer other unique and custom shapes, such as square business cards.
A well-organised, balanced layout will give your business card the professional and visually appealing look it deserves.
Design Your Business at Asher Ginsberg Design: Get the Best Design
If you are looking for a trustworthy studio with the best Business Card Design in Melbourne, visit the site of Asher Ginsberg Design today. With the design services of our studio, we will not only give your business a polished, impactful look, but we ensure that your cards resonate with your target audience. We also offer design of logos, brochures, websites and packaging. Don’t risk first impressions falling flat, get in touch and put your best foot forward.
Key Takeaways
A well-crafted business card is a great tool to represent your brand and leave long-lasting impressions. Focusing on clarity, brand identity, legibility, and a thoughtful layout, will ensure your business cards succeed. Asher Ginsberg Design provides the best expertise for excellent Business Card Design in Melbourne so that your brand’s is represented as it’s best. Do not miss this opportunity to lift the status of your business. Call us today and give your business the professional, polished look it deserves.