Abraini Pasta
branding & packaging
Let this pasta and its packaging take you on a journey. Su filindeu, which translates to “Threads of God”, is presented in a box inspired by the church where it all begins.
Delve a little deeper and the layers represent the road taken to get there. The end result? Both you and the pilgrims are rewarded with a bowl of the world’s rarest and most expensive pasta.
Designed to entice all five senses, upon opening, the consumer is enveloped by the heady scent of myrtle berries, an aroma evoking the lush Sardinian coast. The packaging’s firm outer layers represent stability and quality, while its inside reveals softer layers to finally reach the delicate “Threads of God.” Thick cards gives the packaging a low pitched noise — which enhances the product’s luxuriance.
